ALOR® is a California-born fine jewelry and watch brand creating timelessly modern pieces for the contemporary woman and man. Established in 1979, the designer brand combines the casual simplicity of high fashion elegance with industry-leading and iconic color, texture, and design. ALOR® draws inspiration for their luxury jewelry from the renowned scenery that surrounds Southern California, turning it into luxuriously colored, stainless steel cable married with dazzling 18 karat gold and diamonds. This second-generation, family-owned and operated designer jewelry business is devoted to creating world-class works of art, to be worn in everyday life, once in a lifetime occasions, and everything in between.